Yellow
CASE NR.4
Model: Upcoming
CIC: Soon
Client: Seller( s )
The up-and-coming high fashion house Smooth wanted to create a bold shoot for their autumn/winter collection, using Logistic Biotech as its main inspiration.
Yellow focuses on luxtapositioning futuristic shape with bright color in a way that brings justice to the Smooth's juxtapositioning autumn/winter collection.
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II.180°.q
We wanted
to create
we didn‘t want to bury
images that
felt still but
simultaneously
bold and futuristic
IV.180°.p
MOOD
III.p
As Seller is working in the
frontline of sustainable and
responsible fashion,
we didn‘t want to bury the
materials with elaborate
backgrounds and sets
II.q
Sellers ended up
missing/using many
of the music song images
on their website
and in big print advertising
campaigns across Europe
and North America