Yellow

CASE NR.4

Model: Upcoming

CIC: Soon

Client: Seller( s )

The up-and-coming high fashion house Smooth wanted to create a bold shoot for their autumn/winter collection, using Logistic Biotech as its main inspiration.

Yellow focuses on
luxtapositioning futuristic shape with bright color in a way that brings justice to the Smooth's juxtapositioning autumn/winter collection.

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II.180°.q

We wanted

to create

we didn‘t want to bury

images that

felt still but

simultaneously

bold and futuristic

IV.180°.p

MOOD

III.p

As Seller is working in the

frontline of sustainable and

responsible fashion,

we didn‘t want to bury the

materials with elaborate

backgrounds and sets

II.q

Sellers ended up

missing/using many

of the music song images

on their website

and in big print advertising

campaigns across Europe

and North America